Responsibilities

• Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.
• Provide thought leadership on marketing measurement techniques, including the trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations.
• Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner.
• Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.
• Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.
• Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing.
• Ability to perform statistical analyses and tests to quantify the business value of an opportunity.
• Familiarity with AI/ML applications in marketing.
• Ensure the accurate and timely delivery of marketing performance reports and insights.
• Able to translate data into contextualized insights that can be shared across the business

Requirements

• Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field.
• Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions.
• 7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
• Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership.
• Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence.
• Domestic travel required (up to 10%).

Preferred

• Media agency or retail industry analytics experience a plus.
• Experience with survival analysis (time-to-event, duration, event history analysis, etc.) a plus.
• Knowledge of CRM systems and marketing automation tools a plus.

Benefits

• U.S. base salary range: $137,000.00 - $215,270.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
• U.S. based employees may be eligible for short-term and/or long-term incentives.
• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.