Responsibilities

• Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.
• Provide thought leadership on marketing measurement techniques, including trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations.
• Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner.
• Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.
• Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.
• Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing.
• Ability to perform statistical analyses and tests to quantify the business value of an opportunity.
• Familiarity with AI/ML applications in marketing.
• Ensure the accurate and timely delivery of marketing performance reports and insights.
• Able to translate data into contextualized insights that can be shared across the business.

Requirements

• Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field.
• Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions.
• 7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
• Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership.
• Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence.

Preferred

• Media agency or retail industry analytics experience a plus.
• Experience with survival analysis (time-to-event, duration, event history analysis, etc.) a plus.
• Knowledge of CRM systems and marketing automation tools a plus.

Benefits

• comprehensive benefits program
• well-being benefits
• paid volunteer time off
• company holidays
• sick time and paid vacation benefits (up to 120 hours vacation for new hires, up to 80 hours sick time per year)