Responsibilities

• Lead the CV / Repatha AI content supply and modular content operations model across HCP and DTC audience strategies, ensuring approved content is easier to plan, find, review, activate, measure, refresh, reuse, and retire.
• Generate quarterly JIBs across all CV / Repatha content needs and manage a quarterly MAC modular content submission matrix that translates approved core and supplemental messaging claims from the Cardiologist / CSS and PCP Promo Marketing teams into modular, claims-linked content components for promotional materials, web, CRM, field enablement, SM Comms, all paid media partners, endemic omnichannel platforms, patient-facing content where applicable, and answer-ready content.
• Operationalize the handoff from approved core / supplemental messaging to modular adaptation by defining the source claim, audience, barrier, module, channel-use rule, required assets, downstream touchpoints, measurement tag, expiration / refresh rule, and MAC submission readiness for each content component.
• Create a structured feedback loop with GCCI Primary Market Research, CSS, PCP Promo, Analytics, Search / GEO, Field, agencies, and paid media partners so PMR insights, rapid message testing, customer language, and performance learnings are incorporated into future JIBs, MAC matrices, content refreshes, and modular messaging decisions.
• Serve as the commercial business owner for AI-enabled content supply requirements, partnering with GCCI, AI&D, Enterprise Content, AIN, Adobe Content Supply Chain, MAC, Medical, Legal, Regulatory, Compliance, Privacy, agencies, and platform teams on tools that streamline content creation, modular reuse, claims readiness, metadata, submission readiness, and MAC-ready review workflows.
• Reinvent the MAC-ready content intake model by designing modular submission packages, claims-linked content components, and AI-assisted pre-check workflows that help AI-generated or AI-assisted draft content enter review with clear human accountability, approved source material, and channel-specific use rules.
• Manage the CV / Repatha content budget and partner with agency, finance, procurement, GCCI Content Strategy, Enterprise Content, GSC, and AIN partners to align content capacity, investment, quality, timelines, and resourcing.
• Teach, enable, govern, and operationalize modern content platforms and ways of working across enterprise content supply chain capabilities.
• Build practical standards for modular content governance across all asset types, including source asset governance, claims management, reusable content modules, taxonomy, metadata, channel-use rules, expiration and refresh discipline, measurement tags, and content lifecycle management.
• Partner with governance, platform, analytics, field, media, and channel teams to improve submission readiness, reuse readiness, approved activation, and performance learning across omnichannel assets.
• Shift CV / Repatha from one-off asset production to a modular, publisher-minded content supply model that can be refreshed as customer questions, PMR insights, and market needs evolve.