Responsibilities

• Lead go-to-market strategy for Tubi’s exclusive Creator titles, developing audience-first marketing plans that define positioning, target audiences, channel strategy, creator fandom activation and launch approach.
• Build differentiated launch strategies based on title opportunity, identifying where bespoke campaigns can have the greatest impact and where repeatable approaches can drive greater efficiency across the slate.
• Audience Portability: Partner with Creators to drive best in class audience conversion from creator native platforms to Tubi.
• Own marketing strategy from planning through post-launch, bringing together cross-functional partners around clear objectives, roles, timelines and measures of success.
• Lead performance analysis across campaigns and titles, connecting marketing activity to title-level outcomes and identifying the drivers behind over- and under-performance.
• Develop learning agendas for Creator title marketing, identifying the highest-value questions we need to answer about audiences, creative channels, creator participation and campaign effectiveness.
• Design and champion experimentation, partnering with Analytics, Growth and channel teams to test new tactics and continually optimize the marketing toolkit for Creators.
• Turn insights into action, translating campaign results and experiments into recommendations, playbooks and planning principles that improve future launches.
• Develop a portfolio-level view of performance across priority verticals, looking beyond individual launches to identify patterns across titles, audiences, fandoms, creators, creative approaches and channels.

Requirements

• 8+ years of experience in entertainment, content, creator, or social marketing, with experience leading talent driven go-to-market strategies.
• Strong understanding of content marketing and audience development, with the ability to translate a creator’s vision into a clear consumer proposition and marketing strategy.
• Experience working with creators, influencers or talent-led content and an understanding of how creator audiences and communities behave differently from traditional entertainment audiences.
• Demonstrated strength in performance analysis and measurement, with the ability to move from campaign data to actionable marketing recommendations.
• Experience developing experimentation frameworks and learning agendas that ask new questions and help us improve marketing effectiveness over time.
• Ability to work across creative, analytical and operational disciplines and bring multiple teams together around a shared strategy.
• Excellent communication skills, including the ability to turn complex performance findings into clear recommendations for senior stakeholders.
• Comfortable operating in a fast-moving environment with a growing slate, evolving processes and significant opportunity to build new ways of working.
• A genuine curiosity about creators, fandoms, entertainment and how culture moves across platforms.

Benefits

• various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.