Responsibilities

• Brand Strategy & Narrative Development: Lead the development and execution of integrated brand and marketing strategies and establish a cohesive brand narrative and messaging architecture across key B2B audiences. Apply story-driven branding principles to ensure consistent, customer-centered messaging across marketing assets and channels.
• Demand Generation & Audience Engagement: Design and execute multi-channel demand generation programs to drive qualified pipeline growth and measurable revenue impact. Implement audience segmentation and personalized nurture strategies to increase engagement, conversion, and customer retention.
• Campaign Execution & Optimization: Manage the end-to-end campaign lifecycle, including planning, development, execution, and deployment across channels. Monitor campaign performance through tracking, analysis, reporting, and continuous optimization of results.
• Digital Marketing Collaboration: Partner with digital marketing teams to optimize campaigns across SEO, SEM, paid media, and web channels to improve performance and audience reach.
• Events, Creative Assets & Vendor Management: Direct event strategy and execution for trade shows, conferences, webinars, and customer engagement initiatives. Oversee external vendors and guide the creation of on-brand creative assets to ensure consistent, high-quality delivery.
• Team Leadership & Operations: Supervise team operations, including staff management, cross-functional collaboration, budget oversight, and performance reporting. Mentor professional-level contributors and support alignment with organizational objectives.

Requirements

• Bachelor's degree and 12 or more years' experience, including 0-2 or more years' supervisory experience or equivalent experience.
• Experience leading professional-level individual contributors, supporting operational execution, performance management, and alignment with organizational objectives.
• Demonstrated experience developing and executing integrated brand and marketing strategies within a B2B environment.
• Experience managing multi-channel demand generation campaigns, audience segmentation, and customer engagement programs.
• Knowledge of campaign performance measurement, analytics, reporting, and optimization.
• Experience collaborating across SEO, SEM, paid media, and web marketing channels.

Preferred

• Preferred: Experience marketing within the life sciences, biotechnology, healthcare, or related scientific industry.
• Preferred: Experience leading event strategy and execution for conferences, trade shows, webinars, and customer engagement initiatives.
• Preferred: Experience managing external agencies, vendors, and creative partners while maintaining brand consistency across channels.

Benefits

• The expected salary range for this position is $150,000 to $160,000 annually. Actual compensation will be determined based on experience and qualifications as well as internal equity and alignment with market data.
• In addition to base salary, this role may be eligible for additional incentive compensation including regular merit increases and the corporate bonus program.
• We Invest in You
• - Health & Wellness:
• - Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
• - Work life balance with Paid Holidays and PTO
• - Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
• - Employee Assistance Program offering around-the-clock counseling
• - Financial security:
• - 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans