Responsibilities

• Lead Veriforce’s content strategy across campaigns, website content, digital marketing, and sales enablement
• Set editorial direction, content priorities, and governance to ensure consistency, quality, and alignment with business goals
• Manage and develop the Content Strategist and design team while overseeing external contributors, agency support, and AI-enabled content workflows
• Ensure strong alignment between messaging, content, and visual execution across campaigns, digital channels, website experiences, and sales materials
• Build and optimize AI-assisted and agent-based content operations across research, drafting, repurposing, optimization, and production
• Establish standards for AI-assisted content creation, including quality control, factual accuracy, and brand alignment
• Lead SEO and GEO strategy to improve visibility across traditional and AI-driven search environments
• Partner with digital and web teams to improve content discoverability, engagement, and conversion
• Oversee content development for integrated campaigns, including email, landing pages, paid media, webinars, nurtures, and sales collateral
• Ensure sales and GTM teams have current, effective content such as one-pagers, case studies, pitch decks, battlecards, and industry-specific materials

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
• 6+ years of experience in content strategy, content marketing, editorial leadership, digital content, or related B2B marketing roles
• Proven experience leading content strategy in a revenue-driven B2B environment
• Experience managing creative and content talent, including writers, strategists, and design resources
• Strong experience with AI-enabled content workflows, including AI tools or agents used for research, creation, optimization, and content operations
• Deep expertise in SEO and a strong understanding of GEO and AI-search content strategy
• Strong understanding of digital content strategy, website performance, search intent, and conversion-focused content
• Experience supporting demand generation, digital campaigns, and sales enablement
• Strong writing, editing, project management, and stakeholder management skills
• Experience in B2B SaaS, technology, or complex industrial sectors, ideally supporting Oil & Gas, Utilities, Chemical, or Manufacturing

Preferred

• Benefits

Benefits

• Work with a global team! We have colleagues and customers across North America and overseas.
• Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to build your career.
• Veriforce provides
• 100% paid employee medical and dental insurance
• Monthly contributions to Health Savings Accounts
• A 401(k) match that is immediately fully vested
• Outstanding time off benefits
• Paid time off for volunteer activities
• Remote work