Responsibilities

• (This role has a hybrid schedule with 3 days in office and 2 days flex-remote)
• Edit/review content for corporate, acute care and behavioral health projects; ensures consistency and accuracy of tone, style and legal guidelines
• Contribute to development of high-level corporate initiatives such as annual reports, newsletters, advertisements and publications
• Creative thinker who leads or participates in the development of brand messaging, taglines and headlines for facilities and service line campaigns
• Contribute to development of naming and brand identity for new facilities, or rebrands of existing facilities, programs and initiatives
• Manage and mentor a team of writers and freelance staff; manages facility assignments/workload across team; creates and shares tools and resources to support writers’ creative process
• Manage/lead team meetings, trainings, process change initiatives, and provides constructive feedback and direction on reviewed materials; develops and shares best practices with team
• Lead content team on appropriate and constructive use of approved AI while maintaining high copy standards
• Serve as a key leader and ambassador integrating teams and driving collaboration, creation of top-notch work and a culture of excellence across the Marketing & Communications function, interfacing with client facility leadership and local marketing representatives

Requirements

• Bachelor's degree with 8 -10 years' experience in healthcare marketing required.
• - Expert knowledge of AP Style
• - Mastery of current copywriting techniques and standards, including appropriate use of AI
• - Experience with current digital content trends/channels, specifically SEO/AEO optimization
• - Strong knowledge of technical tools, including Outlook and, ideally, Adobe Workfront; some SEMrush knowledge helpful; ability to learn new platforms/digital tools and share know-how with team essential
• - Superior writing skills with experience and expertise across all marketing channels
• - Exceptional copy editing and proofreading skills
• - Strong conceptual abilities for developing strategic content to carry through multi-channel marketing tactics
• - Creative thinker with experience coming up with and advocating for new brand content and initiatives for a wide range of facilities
• - Effective collaboration across digital and design teams

Benefits

• This opportunity provides a rewarding career, challenging and rewarding work environment as well as growth and development opportunities within UHS and its subsidiaries, including competitive compensation, excellent Medical, Dental, Vision and Prescription Drug Plan, and 401k with company match.