Responsibilities

• Drive the university's digital storytelling footprint by leading the development of integrated content strategies and maintaining a centralized editorial calendar.
• Align content with institutional positioning to deliver brand-consistent messaging that supports student recruitment and retention, alumni/donor engagement, and overall community impact.
• Elevate storytelling quality by championing narratives that highlight faculty expertise, research, student success, and donor/alumni impact to inspire and engage target audiences.
• Partner with key institutional stakeholders (including Academic Affairs, Enrollment Marketing, Advancement, and Student Affairs) to identify high-impact storytelling opportunities.
• Drive multi-channel audience engagement by owning the university's social media editorial calendar and directing content distribution across all major social platforms and the News Center to amplify institutional stories.
• Leverage data and emerging trends to measure content performance, provide data-driven recommendations to leadership, and integrate innovative digital strategies to keep storytelling content relevant.
• Develop and execute proactive media outreach to advance the university's strategic goals, elevate its reputation, and secure high-impact placements across print, broadcast, digital, and emerging multimedia platforms.
• Drive earned media opportunities by strategically positioning faculty and staff thought leadership against timely national and regional trends; author high-level communications materials including press releases, op-eds, pitches, talking points, and media advisories.
• Serve as the primary point of contact for incoming media inquiries while managing the journalist database, coordinating press events, and providing interview preparation for university spokespeople.
• Collaborate with the Senior Director of Content and Communications to implement internal communication strategies that inform and engage faculty, staff, and students.

Requirements

• Bachelor's degree (or equivalent experience) in Communications, Public Relations, Marketing, Public Affairs, or a related field.
• 5 to 8 years of professional experience in integrated marketing and communications, with a proven track record in digital storytelling, media relations, internal communications, and crisis messaging.
• Strong strategic planning skills, with experience optimizing and distributing multi-channel content for both internal and external audiences.
• Proven experience developing and implementing comprehensive communications plans, including drafting high-level strategy documents and defining core messaging.
• Experience advising on or supporting executive communications, reputation management, and crisis communications.
• Demonstrated success developing and managing editorial calendars and overseeing complex content lifecycles from initial concept to multi-platform distribution.
• In-depth understanding of the media landscape with a network of press contacts and a track record of securing strategic, high-impact media placements.
• Exceptional professional judgment with the ability to manage complex stakeholder relationships, navigate ambiguity, and drive projects independently.

Preferred

• General working knowledge of issues in higher education, as well as a familiarity of University policies and operations

Benefits

• Medical & Rx Coverage (HSA Available)
• Dental
• Vision
• Flexible Spending Accounts
• Short Term Disability (STD) Insurance
• Long Term Disability (LTD) Insurance
• Life & Accidental Death & Dismemberment (AD&D) Insurance
• Employee Assistance Program (EAP)
• Pet Insurance
• Annual Leave & Paid Sick Leave