Responsibilities

• Serve as day-to-day lead for fundraising content in partnership with digital fundraising agency partners to develop, edit, optimize, and measure content that supports donor acquisition, engagement, retention, and revenue growth.
• Develop and optimize website, email, and educational content that supports donor acquisition and conversion goals.
• Identify opportunities to connect high-performing research and educational content to fundraising pathways and supporter engagement journeys.
• Partner with Digital Fundraising to test and refine content approaches that improve engagement, lead generation, and donation performance.
• Monitor and report on content-driven fundraising KPIs, including traffic-to-donor conversion opportunities.
• Works with Director, Content to write and edit content about BCRF-supported research and breast cancer inclusive of breaking news in breast cancer research for BCRF’s owned channels.
• Execute BCRF's SEO and generative search optimization roadmap across website and content properties. Serve as point person for external SEO vendors, managing deliverables, timelines, and performance benchmarks in alignment with Director-level strategy.
• Write, produce, update, and edit SEO-driven content. Stays relevant on SEO best practices and optimizations to keep BCRF competitive on search.
• Track and report on SEO and website performance metrics including traffic growth, rankings, engagement, conversions, and content effectiveness.
• Produce regular performance readouts for the Director, Content and Marketing & Communications leadership to inform strategy, prioritization, and resourcing