Responsibilities

• Set the standard for the Comms Strategy & Activation team by building strong relationships, stewarding the function both internally and externally, and fostering a culture that believes in the power of brand and creativity
• Lead, coach, and develop a team of 2 Associates, dedicated to Comms Strategy & Activation, that is collectively responsible for creative effectiveness and full-funnel activations across every Brand in the Bimbo Bakeries USA portfolio.
• Establish and optimize scalable processes, workflows, and best practices that elevate team performance and cross-functional collaboration.
• Model leadership behaviors that build trust, accountability, and a culture of continuous improvement.
• Lead your team in partnering with Brand teams on all aspects of brand building to achieve annual business goals and improve brand equity.
• Guide and empower direct reports to manage day-to-day Brand relationships for their assigned Brands, while you oversee strategic alignment and escalation.
• Provide expertise and enable excellence across brand foundations, packaging design, visual identity, creative development, paid asset production, and integrated communications. Champion the adoption of standardized tools, frameworks, and processes across all brands to drive consistency and efficiency.
• Support Brand teams with guidance on process, tools, and partners to elevate creative effectiveness and full-funnel activations.
• Oversee and govern the creative development workflow, ensuring your team and agencies follow a clear, repeatable process from briefing through delivery.
• Ensure your direct reports are equipped to manage day-to-day creative development while you provide strategic oversight and escalation support.

Requirements

• 8+ years of relevant experience in agency and/or brand roles.
• Bachelor’s degree is in Marketing or a related field is required, with a Master’s degree being a plus.
• The ideal candidate will have creative agency experience, brand creative experience, or both.
• Consumer Packaged Goods (CPG) experience is preferred.
• Understanding the inner workings of agencies across creative, packaging, digital, social, and PR.
• Collaborations with peers in consumer insights and media, driving consumer-centric activations.
• Strong understanding of campaign production.
• Experience leading an integrated agency team from brand side, agency side, or both.
• Experience with packaging design, aligned to best practices to stand out on the shelf.
• Ability to travel 10-20% domestically and/or internally for internal meetings, conferences, creative shoots, and/or brand activations.

Preferred

• The ideal candidate will have creative agency experience, brand creative experience, or both.

Benefits

• Comprehensive Benefits Package
• Annual Bonus Eligibility
• 401k & Company Match