Senior Manager of Communications & Programming

Winston-Salem, NC (Unknown)

Salary Not AvailableSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own the New Store and geographic marketing agenda with cross‑functional launch leadership and disciplined execution at scale.

  • Growth ownership: Lead go‑to‑market for new stores, remodels, and market activations across owned and paid channels.
  • Channel & comms: Establish playbooks, timelines, and internal comms standards with store leadership as the anchor.
  • Monitoring to action: Run social/reputation monitoring, surface risks and opportunities, and translate insights into guest experience and brand protection actions.

Job Description

Responsibilities

  • New Store & Geographic Marketing Program Leadership
  • Leads Marketing strategy & Geographic programming for new store openings, remodels, and targeted store‑specific programs, ensuring alignment, readiness, and disciplined execution across Facilities, Operations, Marketing, and Store Leadership.
  • Direct and optimize New Store & remodel strategy across owned and paid channels, leveraging performance insights and data‑informed analysis to refine launch plans, adjust activation strategies, and improve results.
  • Serves as the communications liaison for store leadership before, during, and after launches—providing strategic guidance, clear expectations, and execution confidence.
  • Establish and evolve playbooks, timelines, and communication frameworks that standardize best practices, improve speed to market, and enable consistent, high‑quality in‑store and market activation.
  • Lead social and reputation monitoring strategy, identifying emerging trends, systemic risks, and opportunities that impact guest trust and brand perception.
  • Anticipate issues before they escalate, proactively equipping internal partners with context, strategic guidance, and recommended messaging to enable timely, aligned responses.
  • Translate monitoring insights into action, informing guest experience improvements, communication adjustments, and brand protection strategies. Leverage insights as points of feedback to influence future business decisions.
  • Act as the escalation authority for internal and third‑party monitoring teams, ensuring alignment, accountability, and consistent brand representation.
  • Lead internal communications operations, setting priorities and overseeing daily workflow for the Internal Communications Coordinator to ensure disciplined intake, review, and distribution.
Lowes Foods logo

Lowes Foods

Lowes Foods began in 1954 as a single store in North Wilkesboro, NC, and has grown to become a major supermarket chain operating in North Carolina, South Carolina and Virginia. The company grew rapidly during the 1960s, '70s and early '80s. Lowes Foods was acquired by Merchants Distributors, Inc. (MDI) in 1984 and began an aggressive expansion program in 1986, opening 19 stores over the next four years. In 1997, Lowes Foods acquired Byrds Food Stores, located in eastern North Carolina. It continued its growth in 2000 with the purchase of 13 Hannaford stores. Today Lowes Foods operates close to 100 stores and continues to open new stores throughout North and South Carolina. Lowes Foods continued to expand by opening its first Lowes Foods Fuel station in 2007. In 2010, a new Lowes Foods concept store was opened in Hickory, NC and in 2011, we introduced a new value format called Just$ave. In 2013, Lowes Foods set out to break the mold of the standard supermarket and create a distinctive grocery shopping experience worthy of our Carolina roots. The development began with in depth consumer research and a series of overnight workshops designed to get the very best ideas from managers across all facets of the business including all store managers and many from MDI. During these workshops, our new vision for Lowes Foods was born: “We bring community back to the table.” And, a number of new concepts were created including Chicken Kitchen, SausageWorks, Pick & Prep, and the Community Table. In January, 2013, Lowes Foods re-opened the first store to offer all of the newly developed concepts in Clemmons, NC. This spirit of transformation is being carried through all of the Lowes Foods and Just$ave stores. And, the spark of innovation has led to continued development of new concepts to further differentiate our stores. While selection may vary from store to store, our commitment to quality, value and service are the same no matter where you shop.

Founded in 1954
Winston-Salem, North Carolina, USA
4.5K employees (316 in marketing)

Traffic Signals

Monthly Visitors
575.1K
Monthly Google Ads Budget
$263
Traffic Source Mix
Search
41.8%
Direct
51.4%
Referral
4.1%
Social
0.7%
Paid
2%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
121 (3% of company)
Median Career Experience
8 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
1