Responsibilities

• Works with the Director of Communications to manage day-to-day operations of communications program and ensure an integrated approach and strategy for internal and external audiences.
• Supports the firm’s awards and rankings strategy by advancing the firm, its practices, its attorneys, and other strategic initiatives through appropriate rankings, surveys, and lists. Oversees the project management of the firm’s survey response process to ensure consistency, coordination of work effort (such as with other departments), submission deadlines, and timely approvals.
• Develops media plans that include outreach materials, media pitches, talking points/Q&As, recognition submissions, internal communications, and press releases for the firm, including practice leaders and representatives of management.
• In collaboration with Marketing and Communications team members, takes the leading role in overseeing the development of creative and compelling content and thought leadership across the firm’s social media channels. This includes evaluating other social media platforms and developing a program where the PR team responds in real time to developing stories.
• Leads lateral on-boarding campaigns under supervision of the Director and manages external agency support of campaign components. Campaigns include: consulting with practice group leaders on messaging approach; creating the related press release and other related external and internal communications and obtaining approval from practice/firm leadership; prepping laterals for media interviews; creating media contact lists; and coordinating media interviews.
• Pro-actively pitches reporters to raise the visibility of the firm in the marketplace and oversees all media pitches.
• Manages day-to-day reporter inquiries from key legal, industry, trade, and general media outlets by screening requests, ensuring lack of conflicts, identifying appropriate attorney for response, routing information to proper practice group and leadership contacts, scheduling interviews, conducting reporter follow-up as needed, routing resulting placement, coordinating reprint, and posting placement to appropriate sections of the firm’s website.
• Assists on crisis communications and other sensitive firm and client matters when appropriate.
• Develops and maintains key relationships with targeted online, print, and broadcast media.

Requirements

• Bachelor’s Degree in Communications, English, Marketing, or Journalism. Equivalent combination of training and experience may substitute.
• Minimum of eight (8) years of increasingly responsible, directly related experience during which knowledge, skills and abilities applicable to the position were demonstrated.

Preferred

• Vendor management experience (PR agencies and monitoring services) is desired.
• Familiarity with content management systems to post web and social media content is desired.
• Demonstrated advanced skill in MS suite to produce quality written communications is desired.
• Understanding of media monitoring and research tools, digital PR services, and best practices for PR-related analytics and social media promotion is desired.
• Understanding of internal communications is preferred, including executive communications.
• Experience in law firm media relations/marketing environment, PR agency or other professional services firm environment is strongly desired.
• Significant experience, working knowledge of and established contacts with online, print, and broadcast media highly desired.
• Understanding of AP Style or another style guide is desired.

Benefits

• healthcare, vision, dental, retirement, and all-purpose leave and progressive options such as back up childcare, wellness programs, cultural events and social activities.