Responsibilities

• Develop the marketing roadmap and product growth plan for Marriott Bonvoy American Express Co-Brands to deliver acquisitions goals
• Identify target audiences, inform offer and value proposition strategy, and coordinate tactics to support portfolio expansion
• Drive ongoing analysis, reporting, and forecasting in partnership with internal teams and bank partners
• Continuously innovate and enhance marketing tactics to drive revenue and contribute to portfolio growth
• Manage ad-hoc projects in support of Global Cards strategic goals
• Own end-to-end acquisition strategy, execution, and performance for Digital (Res/Non-Res, App), Paid Search, Paid Media, RAF, IVR, and other acquisition channels
• Plan, deploy, and manage campaigns, creative, budgets, and offers across channels to achieve KPIs
• Monitor performance, identify breaks, and lead remediation; manage ongoing channel and segment optimization
• Design and execute a Test & Learn roadmap; document and apply results to ongoing strategy
• Identify opportunities to improve efficiency via personalization, triggers, ride-along opportunities, and new placement

Requirements

• 5+ years of digital marketing experience with a minimum of 2 years of experience in cobrand card acquisitions.
• Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with demonstrated budget and performance accountability
• Demonstrated understanding of financial services marketing regulations and co-brand compliance requirements, including experience managing legal and compliance reviews across offer copy, channel placements, and creative assets in a highly regulated environment.
• Deep understanding of the Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and the internal systems and processes specific to this portfolio
• Experience managing integrated campaigns end-to-end, including creative development, cross-functional reviews, and deployment
• Strong analytical skills with the ability to translate performance data into strategic recommendations for senior leadership

Preferred

• Experience with Direct Mail execution, or CEC acquisition channels
• Exposure to a card product refresh or long-range go-to-market initiative
• Established relationships with American Express or equivalent bank partners

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.