Responsibilities

• Own the channel strategy and roadmap across organic social, paid social, creator engagement, Viva Engage, and partner advocacy, ensuring consistency, clarity, and impact across platforms.
• Lead the integration of paid and organic social, partnering with agencies on paid social execution while setting clear strategic direction, performance goals, and optimization frameworks.
• Oversee creator engagement strategy, including approach, guardrails, and alignment with brand, marketing, and communications priorities.
• Provide strategic leadership for Viva Engage as a core internal channel, ensuring it supports partner connection, engagement, and enterprise priorities.
• Guide and evolve Starbucks’ partner advocacy approach, ensuring partners are empowered, supported, and aligned with brand and communications objectives.
• Partner closely with the Audience & Insights lead to jointly own the relationship with Sprout Social, leveraging insights, listening, reporting, and governance to inform strategy and decision-making.
• Develop a strong point of view on the end‑to‑end, multi‑channel experience, including how social, web, internal channels, and emerging platforms work together to serve audiences and business goals.
• Act as a senior leader in digital crisis management, helping prepare playbooks, assess risk, guide real‑time response, and adjust channel strategies during sensitive or fast-moving moments.
• Lead, manage, and develop a high‑performing team, setting clear expectations, coaching talent, and fostering growth, inclusion, and accountability.
• Establish channel best practices, governance, and operating models, including roles, responsibilities, workflows, and metrics.

Requirements

• 8+ years of experience in channel strategy, digital communications, or social media, including experience at a large, complex brand or organization.
• Demonstrated experience leading organic and paid social strategies, including working with external agencies for paid social execution.
• Strong understanding of creator engagement models, influencer ecosystems, and platform-native content strategies.
• Experience managing internal or employee-facing digital channels (e.g., Viva Engage, intranets, internal social platforms) preferred.
• Proven ability to lead through digital reputation management and crisis scenarios, with sound judgment and comfort operating under pressure.
• Experience partnering closely with audience insights, analytics, or social listening teams, and using data to inform strategy.
• Prior people management experience, with a track record of developing and inspiring high-performing teams.
• A clear point of view on the future of multi‑channel communications, including the role of emerging platforms and evolving audience behaviors.
• Excellent strategic, written, and verbal communication skills; ability to influence at senior levels and translate complexity into clarity.
• Strong organizational skills, with the ability to prioritize, pivot, and lead in fast-paced, ambiguous environments.

Preferred

• Experience managing internal or employee-facing digital channels (e.g., Viva Engage, intranets, internal social platforms) preferred.

Benefits

• As a Starbucks partner, you can access medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits.
• Partners have access to short-term and long-term disability, paid parental leave, family expansion reimbursement, paid vacation from date of hire*, sick time (accrued at 1 hour for every 25 hours worked), eight paid holidays, and two personal days per year.
• Starbucks offers eligible partners participation in a 401(k) retirement plan with employer match, a discounted company stock program (S.I.P.), Starbucks equity program (Bean Stock), incentivized emergency savings, and financial well-being tools.
• Additionally, Starbucks offers 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan, student loan management resources, and access to other educational opportunities.
• You will also have access to backup care and DACA reimbursement.
• We’re onsite four days a week.