Responsibilities

• Build go-to-market and growth marketing plans for emerging categories in close partnership with Category Management, Consumer Insights, Measurement, Promotions and Channel teams
• Partner directly with Category GMs to align marketing strategies with category growth goals, serving as a strategic partner and trusted check-and-balance to ensure investment goes to the right categories with the right customer messaging at the right time
• Partner with Analytics and Channel teams to build performance visibility, monitor core business metrics, and connect marketing efforts directly to category growth outcomes
• Codify a repeatable Category Growth Playbook that establishes clear criteria for market-readiness, campaign launch, and measurement across new categories
• Present marketing strategy, test agendas, performance learnings, and forward-looking plans at category Quarterly Business Reviews
• Coach and mentor a high-performing team of analysts responsible for operational execution, testing, and performance analysis

Requirements

• 7-10 years of experience in marketing strategy, category management, general management, or management consulting
• 3+ years of direct management experience, with a track record of coaching team members and building a collaborative culture
• Strong stakeholder management and executive presence, with proven ability to influence senior business leaders and navigate competing priorities
• Commercial and strategic mindset, with experience translating business goals into targeted growth initiatives
• Analytical fluency, including comfort working with performance dashboards, collaborating with data science partners, and using data tools like SQL to extract insights
• Adaptability and problem-solving skills, with comfort operating in ambiguous environments and building structure where none exists

Benefits

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).