Responsibilities

• Lead development of WD’s global brand positioning across enterprise and consumer portfolios
• Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling
• Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology
• Partner with executive leadership to align brand strategy with business priorities
• Drive quarterly brand platform development cycles aligned to key market moments
• Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation
• Develop messaging architectures that connect corporate positioning to product storytelling
• Translate complex technical capabilities into clear, compelling messaging
• Support executive communications and thought leadership narratives
• Ensure consistent language across product, campaign, and corporate messaging

Requirements

• 8–12+ years of experience in brand strategy, brand management, or strategic marketing
• Proven experience developing brand positioning and messaging frameworks at scale
• Strong background managing creative agencies and integrated marketing programs
• Experience operating within decentralized or global marketing organizations
• Demonstrated ability to translate complex technology into compelling messaging
• Experience building scalable brand systems, playbooks, or governance frameworks
• Strong cross-functional collaboration skills across marketing, communications, and product teams
• Bachelor’s degree in Marketing, Business, Communications, or related field

Preferred

• Experience in enterprise technology, infrastructure, storage, or AI-related industries
• Experience supporting both B2B and consumer portfolios
• Familiarity with brand architecture development and messaging systems
• Experience managing integrated internal and external creative teams
• Experience leading brand transformation or repositioning initiatives
• Experience working across both enterprise technology and consumer-facing brands preferred
• MBA preferred

Benefits

• comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.