Responsibilities

• DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION
• Develop and optimize paid media programs that build awareness and consideration for Life360
• Work with the creative team to ensure optimal channel/message fit.
• Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix.
• Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them.
• INFLUENCER MARKETING STRATEGY & EXECUTION
• Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
• Work with agency and platform partners, as you see fit, to procure and manage these deals.
• Work with Analytics to assess the overall and relative performance of our influencer partnership deals.
• BRAND PARTNERSHIPS STRATEGY & EXECUTION
• Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with.

• The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas.
• Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
• Work with Analytics to assess the overall and relative performance of our brand partnership deals.

What We’re Looking For

• 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.).
• Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig.
• Proven track record managing 8-figure paid media budgets
• Experience procuring, managing and assessing successful influencer deals.
• Track record of successful collaboration with other brands to deliver on respective and shared goals.【Note: duplicates removed where possible】

• Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more.
• Strong communication and cross-functional collaboration skills.
• Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”).

Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products