Responsibilities

• Lead the development of integrated marketing and communications strategies that solve client business challenges and drive measurable brand growth
• Translate business objectives, cultural insights and consumer behavior into clear strategic frameworks and campaign platforms
• Develop campaign architecture, messaging frameworks and strategic briefs that guide integrated teams across PR, content, partnerships and brand marketing
• Lead strategic workshops and brainstorms to unlock breakthrough campaign ideas and cultural opportunities
• Conduct and synthesize qualitative and quantitative research to inform insights, positioning and campaign direction
• Identify emerging cultural, media and consumer trends and translate them into strategic opportunities for client brands
• Drive strategic planning initiatives including annual brand planning, campaign strategy and special strategic projects
• Bring curiosity across industries, brands, design, entertainment and culture to inspire unexpected strategic ideas
• Lead strategy development for new business proposals, including market analysis, insights development, campaign platforms and integrated communications plans
• Translate strategic thinking into compelling, visually impactful pitch narratives

Requirements

• 5–8 years of experience in brand strategy, communications strategy or integrated marketing strategy on the agency or client side
• Strategic thinker with ability to connect cultural insight, business challenges and creative thinking to develop clear brand and campaign strategies
• Skilled presentation designer: exceptional at translating strategy into compelling narratives and visually impactful presentations. Demonstrated ability to develop copy and design visually- compelling presentations in Google Slides
• Excellent communicator: clear, persuasive written and verbal communication with exceptional attention to detail
• Proactive self-starter: driven individual who can thrive in a dynamic work environment with strong problem-solving instincts
• Creative thinker: demonstrates creativity by bringing innovative ideas to the table
• Curious mindset: natural curiosity about brands, industries and culture, and actively seeks inspiration across disciplines to inform strategic thinking
• Collaborative team player: strong interpersonal skills, with the ability to collaborate across divisions and teams. Comfortable leading brainstorms and inspiring cross-disciplinary teams
• Process-oriented: adept at following processes and proactive at identifying opportunities to optimize
• Cultural-first mindset: Essential to be plugged into news and trends with pop culture and social media fluency is a must!