Senior Manager, Brand and Communications Strategy , at The Lede Company | New York, USA

The Lede Company

Senior Manager, Brand and Communications Strategy ,

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own strategic leadership across integrated marketing and communications for client brands, turning cultural insights into campaign platforms and guiding multi-disciplinary teams.

5–8 years in brand strategy, communications strategy or integrated marketing on agency or client side
Strong presentation design and storytelling in Google Slides
Curious, collaborative leader with cultural fluency and cross-team influence

Job Description

Responsibilities

Lead the development of integrated marketing and communications strategies that solve client business challenges and drive measurable brand growth
Translate business objectives, cultural insights and consumer behavior into clear strategic frameworks and campaign platforms
Develop campaign architecture, messaging frameworks and strategic briefs that guide integrated teams across PR, content, partnerships and brand marketing
Lead strategic workshops and brainstorms to unlock breakthrough campaign ideas and cultural opportunities
Conduct and synthesize qualitative and quantitative research to inform insights, positioning and campaign direction
Identify emerging cultural, media and consumer trends and translate them into strategic opportunities for client brands
Drive strategic planning initiatives including annual brand planning, campaign strategy and special strategic projects.
Bring curiosity across industries, brands, design, entertainment and culture to inspire unexpected strategic ideas.
Lead strategy development for new business proposals, including market analysis, insights development, campaign platforms and integrated communications plans
Translate strategic thinking into compelling, visually impactful pitch narratives

Requirements

Your professional background: 5–8 years of experience in brand strategy, communications strategy or integrated marketing strategy on the agency or client side.
Strategic thinker: You excel at connecting cultural insight, business challenges and creative thinking to develop clear brand and campaign strategies.
Skilled presentation designer: Exceptional at translating strategy into compelling narratives and visually impactful presentations. Demonstrated ability to develop copy and design visually- compelling presentations in Google Slides.
Excellent communicator: Clear, persuasive written and verbal communication with exceptional attention to detail.
Proactive self-starter: Driven individual who can thrive in a dynamic work environment with strong problem-solving instincts
Creative thinker: Demonstrates creativity by bringing innovative ideas to the table.
Curious mindset: Brings a natural curiosity about brands, industries and culture, and actively seeks inspiration across disciplines to inform strategic thinking.
Collaborative team player: Showcases strong interpersonal skills, with the ability to collaborate across divisions and teams. Comfortable leading brainstorms and inspiring cross-disciplinary teams.
Process-oriented: Adept at following processes and proactive at identifying opportunities to optimize
Cultural-first mindset: Essential to be plugged into news and trends with pop culture and social media fluency is a must!

The Lede Company

The Lede Company is a full-service strategy, communications and social impact consulting firm, specializing in corporate, entertainment, brand and nonprofit sectors. With dedicated Talent, Music, Strategic Communications, Brand, Content and Social Impact divisions, we work with our clients to advance business and social outcomes through innovative storytelling, media, campaigns and partnerships. Our service offerings draw on our expertise, relationships, and resources, all of which enable us to exceed client expectations and ultimately, deliver results.With extensive experience and expertise in the media, tech, fashion, beauty & wellness, lifestyle, entertainment, music, advocacy, nonprofit and related industries, we help best-in-class organizations and individuals establish and manage their public affairs, as well as develop and support their mission, including brand strategy, internal and external communications and PR, content and campaign development, as well as their social impact, sustainability and advocacy efforts.Proudly founded by a diverse group of women leaders in 2018, the Lede Company has teams and offices in New York City and Los Angeles and is proud to partner with an incredible collective of clients and partners around the globe. Learn more at ledecompany.com.

Founded in 2018

Beverly Hills, California, USA

217 employees (126 in marketing)

www.ledecompany.com