Responsibilities

• Lead and execute public relations strategy, including proactive media outreach, reputation management, leadership engagement, and consistent on‑message storytelling across traditional and emerging platforms.
• Provide strategic public relations consultation to chapters to strengthen local media engagement while ensuring national alignment and consistency.
• Identify and assess emerging issues and reputational risks, and partner with leadership to define and execute appropriate communications strategies and solutions.
• Lead public relations strategy for national corporate partnerships and brand activations, including co‑branded announcements, executive messaging, and coordinated media engagement with internal and external stakeholders.
• Partner with the Senior Manager, Digital & Social to develop and execute integrated social, owned, and earned media strategies that amplify key campaigns and ensure cohesive audience experiences.
• Assign, prioritize, and manage media opportunities, and develop, review, and approve talking points, speeches, presentations, and supporting materials.
• Serve as a spokesperson and lead contact for significant media interactions, and build and maintain strong national and regional media relationships.
• Ensure alignment and consistency across chapter and national communications strategies, practices, and all public‑facing and internal materials, including adherence to voice and brand standards.
• Lead measurement and analysis of earned media performance using monitoring tools and reporting frameworks to inform strategy, assess impact, and guide leadership decision‑
• Oversee day‑to‑day operations of the National Communications team, including planning, budgeting, staffing, and agency management.