Responsibilities

• Help shape measurement frameworks that extend SEO and performance analytics into GEO across priority brands, workstreams, and use cases.
• Support KPI standards across organic visibility, AI visibility, citations, answer inclusion, engagement, traffic quality, and business impact.
• Clarify which metrics are meaningful, directional, or need additional context for client and cross-functional stakeholders.
• Translate SEO recommendations and emerging GEO opportunities into measurable learning agendas and practical reporting plans.
• Connect key reporting inputs across analytics, enterprise reporting, SEO, AI monitoring, LLM visibility, citation tracking, and answer inclusion data.
• Build dashboards and report standards that make performance easier to compare across brands, workstreams, and time periods.
• Document metric definitions, data sources, reporting caveats, QA steps, and delivery expectations.
• Improve recurring reporting processes while maintaining quality, consistency, and strong analytical thinking.
• Turn complex data into clear narratives, implications, recommendations, and next steps.
• Support performance readouts with GEO, SEO, analytics, media, content, brand, and client stakeholders.

Requirements

• 5+ years of analytics, SEO, digital performance, enterprise reporting, content performance, or performance marketing measurement experience.
• Strong foundation in SEO measurement, organic search reporting, and performance marketing analytics.
• Experience supporting KPI frameworks, measurement plans, dashboards, recurring reporting, or data QA.
• Hands-on experience with tools such as Adobe Analytics, Excel, PowerPoint, Power BI, Looker Studio, Tableau, or similar platforms.
• Strong ability to turn data from multiple sources into clear narratives and actionable recommendations.
• SQL proficiency or experience with data transformation is a plus but not required.
• Exposure to AI monitoring, LLM visibility, AI Overview tracking, citation analysis, answer inclusion, or GEO measurement tools (Adobe LLM Optimizer, Profound, BlueFish, etc.) is a plus but not required.
• Mindset & Growth Orientation: Curious about how AI systems surface, interpret, and cite information.
• Energized by ambiguity and motivated to build in a growing space.
• Grounded in performance and data, with a test-and-learn mindset.
• Comfortable driving work forward while staying closely connected to partners and leadership priorities.
• Excited to help drive new areas of measurement across GEO, SEO, and AI-driven discovery.

Preferred

• SQL proficiency or experience with data transformation is a plus but not required.
• Exposure to AI monitoring, LLM visibility, AI Overview tracking, citation analysis, answer inclusion, or GEO measurement tools (Adobe LLM Optimizer, Profound, BlueFish, etc.) is a plus but not required.
• Familiarity with Google Search Console and SEO platforms such as BrightEdge, Semrush, Ahrefs, Screaming Frog, or similar tools a plus.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave