Senior Manager, Affiliate Marketing

Dallas, TX (Hybrid)

$60K/yr – $90K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media across channels with end-to-end responsibility for strategy, testing, execution, and client stewardship while aligning with broader marketing goals and measurement.

  • Ownership: full control of paid media across search, social, video, display, and programmatic with measurement-aligned optimization.
  • Client facing: lead calls as the primary day-to-day contact and ensure smooth cross-team coordination for multi-channel activations.
  • Growth reporting: own analysis and reporting on campaigns and drive improvements across paid and earned media via incremental testing.

Job Description

Own paid media across channels with end-to-end ownership of strategy, testing, execution, and client stewardship while aligning with broader marketing goals and measurement frameworks.

  • Responsibilities: Fully manage paid media across search, social, video, display, and programmatic with analysis and optimization tied to client goals.
  • Responsibilities: Formulate paid media strategies and test recommendations that push toward client objectives.
  • Responsibilities: Lead client calls as the primary day-to-day contact and own day-to-day communications.
  • Responsibilities: Own campaign planning and tactical execution across paid media channels.
  • Responsibilities: Manage workflow and coordinate with Traffic/Operations to meet deadlines.
  • Responsibilities: Oversee project management across campaigns to keep deliverables organized and on time.
  • Responsibilities: Support expansion into affiliate marketing, incrementality testing, forecasting, and creative strategy.
  • Responsibilities: Collaborate cross-functionally to connect channel performance with broader marketing initiatives.
  • Responsibilities: Ownership of analysis and reporting on client campaigns.
  • Responsibilities: Manage ad delivery and implement optimizations across channels to meet client goals.
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January Digital

January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful client marketing organizations. All our work is supported with a strong foundation of data and actionable insights which ensure our clients are as successful as possible.As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us. We support this mission through a number of efforts including our WORKS program. Good Works is our philanthropy program that ensures we have an outsized impact on our surrounding communities through financial and volunteering efforts. Our Well Works program focuses on the mental, physical, and spiritual health of our employees through required minimum PTO, an annual wellness stipend, fully paid health care, fully paid counseling services, extended parental leave, and much more.Between our work and our culture, January Digital has been recognized more than 125 times, including being named a Best Place to Work by INC four times and Dallas Business Journal three times, one of Ad Age's Best Places to Work 2025, a 2024 NRF Partner of the Year, a seven-time INC 5000 fastest growing company, and numerous awards for our tactical and strategic excellence with innovative partners like Carhartt and Kendra Scott.

Founded in 2011
New York, New York, USA
101 employees (26 in marketing)

Traffic Signals

Monthly Visitors
9K
Traffic Source Mix
Search
29.7%
Direct
45.6%
Referral
7.1%
Social
15.6%
Paid
1.5%

Headcount Trend

Current headcount: ~101

Marketing Team

Marketing Team Size
26 (26% of company)
Median Career Experience
9 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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