Drive and manage a full‑funnel affiliate program across SEA, leading partnerships, governance, analytics, and cross‑functional collaboration.

• Operational Excellence: Act as in-house affiliate marketing expert to support marketing teams full funnel campaigns, promo support for e-commerce teams and scale across all SEA lines of business
• Establish best practices, testing roadmaps, governance, and playbooks for affiliate marketing across the organization.
• Ensure brand consistency and operational efficiency for all social activities and scale across all lines of business.
• Cross-Functional Collaboration: Partner with marketing, ecommerce and Employee Purchase Program (EPP) teams to integrate affiliate marketing into broader campaigns, product launches and promotional events
• Serve as the central affiliate media expert for the organization.
• Program Management: Oversee all aspects of the affiliate program, providing affiliate program support to the marketing & ecommerce teams, including partner recruitment, proposal recommendation (placements, cashback, etc.), optimization recommendations, budget forecasting and budget pacing.
• This includes an emphasis on partnering with influencer & PR teams for content creator & publisher activations to drive brand awareness and conversions.
• Could manage one contractor
• Relationship Management: Cultivate and maintain strong relationships with key affiliate partners, networks, and internal stakeholders. You'll be our brand's ambassador in the affiliate space.
• You will also be responsible for managing and optimizing our employee pricing programs as a key affiliate initiative in partnership with the EPP team.
• Performance & Analytics: Use data to drive decisions. You'll be responsible for identifying opportunities for optimization and growth and being a resource for the marketing teams, analyzing performance.
• Innovation: Stay ahead of industry trends and a continuously evolving landscape. You'll explore new opportunities, technologies, and partnerships to keep our program at the forefront of affiliate marketing.
• Test and learn new strategies to maintain a competitive advantage and share across all SEA lines of business
• Experience using Affiliate Marketing to drive GEO visibility in LLM's visibility (Gemini, ChapGPT, etc.)
• Organizational Insight Sharing: Act as a central liaison to facilitate the cross-sharing of insights, best practices, and test and learn findings across SEA

Requirements

• Bachelor’s degree in Business
• Experience: 8+ years of experience in in affiliate marketing, with at least 3 years in a leadership or management role. Experience in a tech or media company is a plus.
• Expertise: A proven track record of building and scaling successful affiliate programs. You should be a subject matter expert with deep knowledge of affiliate networks, platforms, and tracking technologies.
• Experience with content creator partnerships and managing employee pricing or similar discount programs is highly desirable.
• Leadership: A natural leader who can inspire and motivate a team, manage multiple projects simultaneously, and thrive in a fast-paced, high-growth environment.
• Analytical Skills: You're comfortable with data and have the ability to translate complex analytics into actionable insights.
• Highly proficient in Microsoft office to include (Word, PowerPoint, Excel, Outlook) and PowerBI
• Communication: Excellent communication and interpersonal skills. You can inspire and motivate key stakeholder teams, manage multiple projects simultaneously, and thrive in a fast-paced, high-growth environment.

Preferred

• Experience with content creator partnerships and managing employee pricing or similar discount programs is highly desirable.

Benefits

• Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
• In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.