Responsibilities

• Affiliate, Creator & Performance Partnership Ownership — Own affiliate & creator P&L with accountability to incremental revenue and contribution margin Develop and execute a scalable strategy across Content publishers Loyalty & cashback platforms Coupon/deal partners Creator affiliates TikTok Affiliate CTV/OTT performance partners Recruit high-value partners aligned with brand positioning and customer quality targets Structure commission models and tiering frameworks based on Margin contribution Incrementality New vs. returning customer mix Subscription attachment rate Develop frameworks to scale creator success into paid media amplification
• CTV & Emerging Affiliate Channels — Develop and manage performance-driven CTV/OTT affiliate relationships Evaluate commerce-enabled streaming partnerships and trackable placements Partner with Paid Media and Analytics to Measure CTV incrementality Align attribution methodology Evaluate MER impact and blended CAC Structure test-and-scale frameworks for performance CTV partners Forecast contribution from emerging affiliate channels
• Media Planning & Performance Optimization — Develop quarterly affiliate media plans across Publisher affiliates Cashback & loyalty platforms Creator programs TikTok Affiliate CTV affiliates Allocate investment across partner types based on CAC efficiency Contribution margin Subscriber quality Cohort LTV Run incrementality tests (geo, holdout, or structured A/B) to validate partner value Analyze cannibalization across Paid, Affiliate, and Lifecycle channels Build forecasting models to project revenue, subscriber growth, and blended MER impact
• TikTok Affiliate & Creator Commerce — Lead TikTok Affiliate strategy: Creator recruitment & onboarding Commission structuring Offer alignment Performance optimization Track creator-level performance and systematically scale top contributors Partner with Social & Paid teams to amplify high-performing creator content
• Data, Attribution & Infrastructure — Build reporting frameworks beyond platform dashboards: Incremental CAC Blended ROAS MER impact Contribution margin Cohort LTV Partner with Analytics/Engineering to ensure Accurate tracking and event integrity Proper UTM governance CRM integration Subscription attribution accuracy Improve tracking architecture across affiliate and performance platforms (Impact, CJ, Rakuten, TikTok Affiliate, CTV measurement partners) Identify automation opportunities in reporting, commission management, and partner communications

Requirements

• 5–7+ years of experience in affiliate, performance partnerships, or growth marketing
• Experience managing: Publisher affiliates Cashback/loyalty programs Creator/influencer affiliate programs TikTok Affiliate or social commerce
• Experience testing or managing performance CTV/OTT partnerships
• Strong analytical background with forecasting and LTV modeling experience
• Deep understanding of attribution and incrementality frameworks
• Experience working with affiliate platforms (Impact, CJ, Rakuten, etc.)
• Advanced Excel/Google Sheets skills (cohort modeling, forecasting, scenario planning)
• Proven ability to scale acquisition channels profitably

Preferred

• Experience in subscription-based DTC brands
• Familiarity with CTV measurement and attribution tools
• Experience in wellness, supplements, or CPG
• Exposure to automation and AI-driven partner analysis