Senior Manager, Acquisition Marketing Analytics at PrizePicks | Atlanta, GA | $160K/yr – $210K/yr

PrizePicks

Senior Manager, Acquisition Marketing Analytics

Atlanta, GA (Remote)

$160K/yr – $210K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Leads a data analytics team focused on customer acquisition, delivering data-driven insights to leadership and shaping attribution across channels. Evaluates and evolves measurement frameworks, coordinates with marketing partners, and builds forecasting models. The role also requires strong technical skills and cross-functional influence, with a solid benefits package and flexible work arrangement.

Job Description

Responsibilities

Lead a team of data analysts, covering topics across the customer acquisition funnel
Deliver clear, data-driven insights and recommendations to senior leadership
Own and evolve attribution frameworks across digital and offline channels
Develop incrementality and impact measurement strategies across channels
Manage and optimize MMP integrations (e.g., AppsFlyer) to ensure accurate performance tracking
Partner with internal marketing and external agency teams to validate tracking, resolve discrepancies, and improve signal quality
Build and maintain acquisition forecasting models to support budget allocation and scenario planning
Define and measure new customer quality metrics

Requirements

7+ years of experience in data & analytics
5+ years of experience in marketing analytics, growth analytics, or acquisition strategy
3+ years of experience managing or mentoring analysts
Deep experience with acquisition measurement across a broad media mix
Hands-on experience with MMP platforms (AppsFlyer strongly preferred)
Experience working with agency partners and external vendors
Proven experience building forecasting models and measuring incrementality
Advanced SQL
Tableau (strongly preferred) or similar BI tool
Excel

Preferred

Python (preferred)
AppsFlyer experience
Tableau experience strongly preferred
Python experience preferred for modeling, automation, or statistical analysis

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

PrizePicks

PrizePicks is the fastest-growing sports company in North America according to the 2023 Inc. 5000 rankings, two years running, and the largest independent skill-based fantasy sports operator in the country. The company was recently recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is a fun, fast, and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends, Counter-Strike & Valorant.The company is headquartered in Atlanta. PrizePicks is available in the App Store and Google Play or at prizepicks.com.

Founded in 2015

Atlanta, Georgia, USA

656 employees (89 in marketing)

prizepicks.com