Senior Lifecycle Marketing Manager

USA (Remote)

$140K/yr – $150K/yrSenior Level10+ years expFull time

Posted 7 days ago

Job Summary

Own end-to-end lifecycle marketing across a multi-brand, multi-location ecosystem, driving strategy, audience segmentation, testing, channel campaigns, data governance, and performance reporting to boost acquisition, onboarding, retention, and cross-sell.

Lead multi-channel lifecycle planning across email, SMS, and push
Define audience models, segmentation schemas, and test roadmaps
Own campaign execution, data hygiene, and KPI reporting

Job Description

Responsibilities

Strategy & Planning
Own end-to-end lifecycle marketing strategy across the customer journey (acquisition, onboarding, retention, win-back, cross-sell)
Develop and prioritize a testing roadmap across email, SMS, and push channels aligned to business goals (i.e. repeat visit frequency, multi-service cross-sell)
Translate broader marketing objectives into channel-specific and audience-specific campaign plans across a multi-brand, multi-location
Segmentation & Audience Strategy
Design and maintain customer segmentation frameworks (lifecycle stage, pet ownership status, tenure, product/plan enrollment, location/market density tier)
Build and manage mutually exclusive test cohorts for A/B and multivariate testing, ensuring statistically sound sample sizing across markets of varying density
Partner with data/analytics teams to define and refine audience models (i.e. new pet parent identification, at-risk/churn signals, high-LTV multi-pet households)
Own suppression logic and list hygiene (current customers, do-not-mail, recently lapsed) to ensure campaign targeting accuracy
Campaign Execution and Channel Management

Requirements

Education & Experience:
10+ years in lifecycle/CRM/retention marketing, ideally in multi-location, franchise, or portfolio-brand environments
Strong revenue and growth orientation
Strong grasp of email deliverability fundamentals and authentication standards
Proven experience designing and analyzing A/B/multivariate tests with statistical rigor
Hands-on experience with marketing automation tools, specifically Braze and Segment
Operational empathy and partnership mindset
Comfortable working across both a centralized strategy and decentralized, location-level execution
Strong execution and follow-through

Benefits

Health, vision, dental, long & short-term disability, and Life insurance
A Startup mentality company with stable funding
401k match
Pet Care discounts
Flexible Time Off
Opportunity to grow your career with a network of like-minded professionals

Destination Pet, LLC

2.5 Glassdoor

We are on a mission to redefine the standard of care for pet health and well-being. We offer a full spectrum of services through a "whole health" approach, to help pets everywhere live happier, healthier lives.We are 1,200+ pet people all across the US, working together every day to deliver high-quality care for pets and a better customer experience for pet owners.With a long-term vision, we are focused on building and growing a world-class team of pet care professionals. We are committed to continuously improving the standard of care, developing our employees, and maintaining the quality and culture our customers love and have come to expect.

Founded in 2017

Littleton, Colorado, USA

510 employees (27 in marketing)

www.destinationpet.com

20% recommend to a friend