Senior Integrated Media Planner/Buyer at | Woodland Hills, CA | $80K/yr – $95K/yr

Senior Integrated Media Planner/Buyer

Woodland Hills, CA (On-site)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel media strategy and budget optimization, turning data into actionable plans that drive ROI while guiding client partnerships and team development.

Lead cross-channel planning (search, social, display, OOH, TV, print) with a data-driven approach to meet client goals.
Analyze performance and advanced analytics to optimize ROI, budgets, and media mix.
Collaborate with clients and mentor junior planners to elevate media planning quality.

Job Description

Strategic Media Planning: Design cross-channel media strategies that align with client objectives, leveraging data to inform decisions across platforms such as search, social, display, Out-of-Home (OOH), TV, and print.
Budget Management: Allocate budgets efficiently across channels to maximize reach, engagement, and ROI while ensuring cost-effective media buys.
Performance Analysis: Analyze campaign metrics (impressions, clicks, CTR, conversions) to optimize media plans and provide actionable insights for continuous improvement.
Advanced Analytics: Interpret complex data sets to optimize media performance, improve ROI, and guide budget allocation decisions.
Client Collaboration: Serve as a key point of contact for clients, presenting media strategies, performance reports, and recommendations to support business goals.
Team Leadership: Mentor junior planners, foster skill development, and ensure best practices in media planning and execution.
Industry Expertise: Stay current on media trends, platform innovations, and consumer behavior to recommend forward-thinking strategies.

Strong, effective communication skills with experience in team management.
Background in both traditional (OOH, Linear TV, Radio, Print) and digital media.
Strong problem-solving skills and the ability to develop creative solutions.
Detail-oriented with excellent organizational and time management skills.
Ability to proactively anticipate client/team needs and questions.
Comfort working within large sets of data and numbers.
Strong business maturity with a team-player mentality; willingness to be hands-on when needed.
Demonstrated accountability and pride in ownership of work.
Results-driven, proactive, and resourceful in finding solutions.
Passionate about media trends and staying ahead of industry developments.

Bachelor’s degree in marketing, advertising, or a related field.
5+ years of media planning and/or buying experience.
Demonstrated presentation and writing skills.
Ability to work autonomously and in a team-oriented environment.
Experience managing and coordinating inter-departmental efforts.
Proficiency in MS Office, including Excel, Word, and PowerPoint.
Experience with media planning tools (e.g., Donovan/Media Ocean, MRI Research, Strata, DataTech) preferred.
Understanding of digital advertising is a plus.