Senior Influencer Strategist at M Booth | New York, USA | $86K/yr – $100K/yr

M Booth

Senior Influencer Strategist

New York, USA (Hybrid)

$86K/yr – $100K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive influencer strategy and execution for an agency-side team, owning campaigns end-to-end from planning to client-facing POVs.

Own developing integrated influencer campaign strategies and execution across client programs.
Must-have: 5–6 years of influencer experience in an agency or in-house with team mentoring.
Standout: Leads client communications and influencer relations with budget, negotiations, and rights management.

Job Description

Responsibilities

Developing integrated influencer campaign strategies, based on business/IAT (integrated agency team) needs, opportunities presented by ever-changing social landscape and previous learnings
Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting
In partnership with our Analytics team, you’ll lead reporting that shows the impact of our influencer programming alongside actionable learnings
Working closely with IAT partners to deliver campaign POVs to clients, and negotiate necessary rights with influencers to deliver assets according to plan
Actively providing industry updates with the opportunity to take lead on client POVs that can be repurposed across the practice/agency
Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings
Maintaining strong connections with influencers and their agents
Working with junior teammates on campaigns and serve as their coach in the influencer space

Requirements

Bachelor’s degree or equivalent
5-6 years of influencer experience working in an agency setting or in-house
Experience managing and mentoring a team of 1-2 direct reports
Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components
Experience in managing/working with third party influencer vendors/networks
Solid understanding of paid media and owned channels; experience working in an IAT setting is a plus
Experience in client management, and proven ability to lead client communications
Strong writing skills
Strong analytical skills and experience tracking and interpreting data
Proven ability to effectively organize multiple deadlines across accounts and teams
Ability to work independently and multi-task in a team-oriented environment
Creative, strategic thinking skills
Strong attention to detail
Positive and flexible attitude

Preferred

Experience with influencer tools, such as Creator IQ
Experience and/or passion for CPG, specifically food products
In the know with cultural and industry trends

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984

New York, NY, US

414 employees (109 in marketing)

mbooth.com

67% recommend to a friend

79% CEO approval