Responsibilities

• Own and evolve paid media strategy across search, social, retargeting, and video with room to test, learn, and push what works
• Drive organic growth through SEO, CRO, and content performance optimization
• Build and maintain clear, useful dashboards that tell a story and guide next steps
• Analyze performance and confidently present insights, recommendations, and priorities to leadership
• Manage media planning, buying, optimization, and measurement end-to-end
• Connecting CRM, attribution, and lead lifecycle alignment with sales
• Collaborate closely with the Social & Video Content Strategist to test creative and scale high-performing video