Responsibilities

• Manage and optimize paid acquisition channels, primarily paid social, but later expanding into other channels
• Design and run structured growth experiments across audiences, messaging, creative, offers, and landing pages
• Build and maintain a consistent creative testing cadence, launching new ad concepts and iterating on top-performing creatives
• Develop and run landing page and funnel experiments to improve conversion rates and lead quality
• Analyze campaign and funnel performance to identify growth opportunities and performance risks
• Translate performance insights into new experiments and recommendations for what to scale, test, or stop
• Collaborate closely with leadership to turn new ideas into testable growth initiatives

Requirements

• 5+ years of experience in growth marketing, performance marketing, or similar roles in SaaS or startup environments
• Experience running paid acquisition campaigns (Meta experience strongly preferred)
• Experience managing six-figure monthly marketing budgets or $1M+ annual ad spend
• Hands-on experience building and launching campaigns yourself (not just managing agencies)
• Experience designing and running structured experimentation programs
• Ability to work across the full acquisition funnel (ads → landing pages → conversion)
• Strong analytical instincts and ability to translate data into experiments
• Builder mindset — comfortable moving quickly and shipping tests

Preferred

• B2B SaaS growth experience
• Background in construction or related field
• Experience scaling paid acquisition programs
• Creative production or editing experience
• Experience working with HubSpot or similar marketing automation tools

Benefits

• Competitive compensation and meaningful equity.