Responsibilities

• Own & Scale Paid Media
• Own end-to-end strategy, execution and optimization of paid search channels (Google, YouTube, etc), ensuring seamless execution from start to finish, with a focus on driving performance and achieving growth targets
• Manage media buying, bidding strategies, budget allocation and pacing to hit ROAS, CPA and revenue goals
• Oversee all aspects of campaign and ad trafficking, including quality control, launch, reporting, and comprehensive analysis
• Operate as the in-house resource for paid search execution; manage campaign set-up, tracking, A/B tests, and reporting
• Own the management of product feeds for both paid search and social needs, ensuring high-quality imagery and best practices for titles/images
• Ensure the proper functioning and accuracy of the pixel for precise data tracking and analysis
• Drive Growth Through Testing
• Thorough understanding of campaign data, going beyond surface-level analysis to uncover specific insights, trends, and new opportunities for optimization and to drive more strategic decisions and improvements
• Spearhead the testing of new strategies to stay ahead of industry trends and maximize ROI

Requirements

• 5-7 years of experience in paid search and/or paid social or ecommerce or DTC brands
• Proven track record of scaling paid media profitability
• Hands-on experience managing Google Ads, Google Shopping/Merchant Center, and YouTube
• Strong analytical skills with the ability to synthesize data into actionable insights
• Experience working with larger budgets and complex account structures
• Comfortable operating in a test-and-learn approach in a fast-paced environment
• Familiarity with data tools like Omni, Looker, GA4, Northbeam or similar
• Strong understanding of product feed management and shopping campaign optimization
• Experience with Amazon is a plus

Benefits

• Equity : We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k : A 3% company match to help you plan for for your future
• Benefits : Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave : Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you : From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked!
• Elevate your Workspace : Annual reimbursements for you to elevate your workspace, from standing desks to desktop succulents, you got it!
• Fully Remote : Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most.
• Coworking Reimbursement : Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office.
• Events + Swag : Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway : In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to full-time employees to support their professional development aspirations!