Senior Group Director, Business Analytics
Philadelphia, PA (On-site)
Posted 2 days ago
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Job Summary
Own and lead strategic analytics partnerships for HCP and DTC teams, translating complex data into actionable recommendations and shaping end-to-end measurement, data strategy, and innovation initiatives.
- Lead integrated measurement planning and KPI framework development across HCP and DTC programs.
- Drive analytics governance, playbooks, and cross-functional collaboration to inform campaign planning and optimization.
Job Description
Responsibilities
- External facing responsibilities:
- Strategic Analytics Partnership
- - Serve as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.
- - Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.
- - Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.
- - Translate complex analytical findings into clear business recommendations and executive-level narratives.
- Measurement & Business Intelligence
- - Lead development of integrated measurement plans spanning:
- - HCP media
- - DTC media
Requirements
- Bachelor's degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master's degree preferred).
- 15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science.
- Strong experience supporting pharmaceutical or healthcare clients.
- Experience developing integrated measurement strategies across HCP and DTC campaigns.
- Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations.
- Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud-based analytics environments, and healthcare data ecosystems.
Benefits
- We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
Omnicom Media
Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
