Responsibilities

• Own a portfolio of Google Ads accounts for real estate investor clients, from strategy through execution and results
• Run modern paid search end-to-end, including Smart Bidding, Target CPA, Performance Max, AI Max, and responsive search ads built for strong quality scores
• Set accurate conversion values, shape the signals you feed Google, and guide its automation toward profitable leads
• Lower cost per qualified lead and grow lead volume month over month
• Keep conversion tracking clean and accurate, and use the data to decide what to scale and what to cut
• Find what is working, fix or cut what is not, and report it to clients in clear, simple terms
• Stay current on Google Ads changes and bring new strategies to the team early

Requirements

• Several years managing Google Ads accounts with real budgets and real accountability for performance
• Strong command of Smart Bidding, Performance Max, AI Max, responsive search ads, conversion tracking, and lead generation
• Comfortable working on your own, catching issues early, and bringing solutions rather than questions
• Able to form a clear point of view from the data and act on it fast
• A clear communicator who can explain performance to clients without jargon

Preferred

• experience with lead generation for real estate investors, home services, or another high-intent local market