Responsibilities

• Drive the strategic direction of new product development, from concept to launch, ensuring alignment with market needs and company goals.
• Key leader in cross functional launch team, serving as the voice-of-the-customer and voice-of-the-business in development of a next-generation platform
• Drive NPI (New Product Introduction) and GTM (Go to Market) processes and align stakeholders on TPP (Target Product Profile) requirements
• Develop business cases to assess future innovations with cross-functional teams to validate technical and commercial feasibility
• Conduct comprehensive market research to identify unmet needs, market trends, and competitive landscape.
• Develop and execute product strategies that align with company objectives and market opportunities.
• Work closely with R&D, clinical, regulatory, and commercial teams to ensure successful product development and launch.
• Gather and analyze customer feedback to inform product development and ensure products meet customer needs.
• Create detailed business cases for new product initiatives, including market analysis, financial projections, and risk assessments.
• Develop go-to-market strategies and launch plans.

Requirements

• Minimum 8+ years of experience in related field with 5+ years of progressively responsible positions in product marketing.
• BA/BS in Marketing, Business, Life Sciences, or a related field. MBA with marketing emphasis and experience in diagnostics is preferred.
• Demonstrated cross functional leadership skills
• Strong business and financial acumen
• Strong track record of launching successful products and robust understanding of upstream marketing best practices.
• Knowledge of key aspects of NPI (New Product Introduction), as well as GTM (Go to Market) strategy.
• Translate stakeholder insights into strategies that meet business needs to deliver long-term profitable growth.
• Strong analytical, strategic thinking, and project management skills.
• Must have the ability to communicate effectively with all levels throughout the organization.
• Demonstrated ability to work in a fast-paced, matrixed organization.

Preferred

• Global experience, outside of US is a plus
• People management experience is a plus.
• High level of comfort with interpreting and communicating complex technical information including statistics and clinical concepts.
• Knowledge of regulations and standards appropriate to the industry.
• Familiarity with diagnostic industry practices and ideally experience with molecular diagnostic solutions and product requirements.
• Experience in software, UI/UX, connectivity and digital services and solutions.

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.