Responsibilities

• Plan and execute integrated marketing programs across North America for net-new and existing customers, including digital campaigns, events, webinars, and partner co-marketing initiatives.
• Coordinate campaign, event, partner, and follow-up activities to create a cohesive buyer journey and measurable pipeline impact.
• Collaborate with sales, campaign leads, product marketing, and corporate marketing to align field programs with regional goals and broader campaign priorities.
• Work with partner marketing and sales teams to deliver partner-inclusive programs and events that support customer acquisition and pipeline growth.
• Develop and execute lead generation and pipeline acceleration programs that contribute to lead goals, sales readiness, and revenue growth.
• Use audience insights, segmentation, messaging, and buyer personas to engage target audiences and improve lead quality.
• Apply AI tools and platforms to accelerate campaign execution, including generating and optimizing content for nurture streams, emails, landing pages, and follow-up sequences aligned to buyer stage and persona.
• Partner with sales to develop AI-assisted sales plays and account engagement strategies, including tailored outreach messaging, event follow-up templates, and opportunity acceleration content.
• Use AI to analyze engagement signals and campaign performance data to recommend next-best actions for leads, accounts, and programs, improving conversion rates and pipeline velocity.
• Lead the planning and execution of regional field events, including third-party conferences, hosted events, webinars, and partner events, managing timelines, logistics, vendors, and execution details.

Requirements

• 5+ years of experience in field marketing, integrated demand generation, and event execution, preferably in a B2B software or technology environment.
• Strong organizational skills, with the ability to manage multiple programs simultaneously, prioritize effectively, and adapt to changing business needs.
• Analytical and results-driven, with the ability to interpret campaign and event performance data and turn insights into action.
• Strong collaboration skills and the ability to work effectively across marketing, sales, and partner teams.
• Experience with marketing and sales tools such as Salesforce, Asana, Eloqua, and Tableau.
• Hands-on experience or familiarity with AI-enabled marketing tools to improve productivity, content development, and campaign performance.
• Comfort experimenting with new technologies and workflows, including prompt development, content iteration, and automation of repeatable marketing tasks.
• Ability to travel regionally (15–25%) as needed to support field events and sales alignment.

Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan. Tuition Reimbursement program. Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance.)
• Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays. A variety of leave plans, including Parental Leave.
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health.