Senior Field Marketing Manager, Northeast at Justworks | New York City, NY | $131K/yr – $169K/yr

Justworks

Senior Field Marketing Manager, Northeast

New York City, NY (Hybrid)

$131K/yr – $169K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional demand and pipeline through localized GTM, budget planning, activations, and partner co-delivery, with tight sales alignment and compliant execution.

Own Territory GTM: translate national objectives into local campaigns that drive pipeline and revenue.
Activate multi-channel plays: ABM, webinars, events, and outbound sequences for high-value accounts.
Partner and community: lead joint campaigns with partners and run local user groups to boost retention and referrals.

Job Description

Responsibilities

Pipeline Strategy & Execution: Own the localized GTM strategy and execution roadmap for your assigned territory. You are directly accountable for translating national objectives into locally relevant campaigns that drive pipeline creation and acceleration.
Budget Ownership & ROI: Manage and own the localized marketing budget for your specific territory. You are responsible for strategically allocating funds across high-impact activities to maximize ROI against regional pipeline and revenue targets.
Regional Activations: Design and execute high-value, relationship-driven activations, including targeted Sales Activations (Executive Dinners, Workshops) and bespoke events.You will also manage conference and tradeshow execution within region.
Demand Generation Programs: Design and execute programs focused on driving pipeline velocity and targeting high-intent accounts. This includes leading localized campaign activation (e.g., coordinated outbound sequences, gifting programs, developing local webinars for active deals).
Strategic Partner GTM Execution: Support and execute programs focused on partner referral activation and pipeline growth. This includes running co-hosted events, leading joint pipeline reviews with partners, and ensuring seamless lead flow for partner-sourced opportunities.
Community & Retention Programs: Drive local community engagement and customer advocacy programs (e.g., local user groups, customer roundtables) focused on generating measurable revenue outcomes such as customer referrals, testimonials, and retention influence.
Territory Planning: Serve as the primary marketing partner to the regional Sales Manager, co-owning the quarterly GTM execution plan and local account prioritization.
Account Activation: Design and execute multi-channel plays (e.g., regional ABM, partner co-outreach) targeting high-value accounts.
Sales Enablement: Create and deliver targeted, localized sales enablement materials and talking points that allow the regional Sales team to effectively follow up on leads and convert opportunities generated by your activities.
Operational Compliance: Monitor and enforce strict adherence to internal Sales SLAs for lead handoff and follow-up from all local activations.
Localizing Central Campaigns: Serve as the operational program manager for all regional components of broader Demand Generation campaigns (e.g., managing regional follow-up for webinars and central events).
Execution Rigor: Ensure all in-market activities strictly adhere to the execution playbooks, brand identity, and standards set by the Brand team.
Reporting & Optimization: Rigorously track and report on performance metrics (e.g., IO volume, pipeline influence, ROI) for all regional activities. You will use this data to inform continuous optimization and resource allocation decisions in partnership with your Regional Manager.

Justworks

3.4 Glassdoor

Justworks takes the busyness out of growing a business and alleviates the unknown. We’ve combined a simple platform and exceptional 24/7 customer service with the power of a PEO, so all teams have more time to focus on what matters. Get access to corporate-level benefits, seamless payroll, HR tools, and compliance support—all in one place.

Founded in 2012

New York, New York, USA

1.5K employees (99 in marketing)

www.justworks.com/lp/what-is-justworks/?utm_source=linkedin&utm_medium=organicsocial

49% recommend to a friend

62% CEO approval