Senior Field Marketing Manager at NICE | USA

NICE

Senior Field Marketing Manager

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Lead regional field marketing to drive pipeline for NiCE Cognigy in a high-growth, enterprise software context.

Own regional field programs, including events, webinars, and ABM initiatives, aligned to sales priorities.
Must-have: 7+ years in field marketing for B2B/SaaS with proven pipeline impact.
Standout: Strong cross-functional partnerships with sales and multi-region execution.

Job Description

Responsibilities

Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue
Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-basedinitiatives
Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
Drive demand generation through targeted campaigns and high-impact experiences
Collaborate with partner marketing on joint events and co-marketing initiatives
Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
Analyze program performance and pipeline impact; report on ROI and optimizeaccordingly
Manage budgets and external vendors to maximize program effectiveness

Requirements

Bachelors degree in marketing, communications or related field
7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
Proven experience driving pipeline and revenue through field and account-based marketing programs
Strong alignment and partnership experience with enterprise sales teams and sales leadership
Demonstrated success managing complex, multi-channel field programs across regions or territories
Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
Strong analytical mindset with the ability to measure, report, and optimize marketing impact
Excellent communication, stakeholder management, and presentation skills
Ability to thrive in a fast-paced, high-growth environment
Travel is a requirement in this role, approximately 15-25%

Preferred

Experience supporting enterprise and / or strategic accounts
Familiarity with ABM platforms and intent data tools
Prior experience working with channel, GSI’s or alliance partners
Global or multi-region field marketing experience

NICE

NiCE is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

Founded in 1986

Hoboken, New Jersey, USA

14K employees (551 in marketing)

www.nice.com