Responsibilities

• Plan, execute, and measure regional field programs including hosted executive dinners, third-party conferences, customer roadshows, user group events, and account-specific activations aligned to pipeline and expansion targets.
• Partner with teams on post-event coordination to maximize next steps from every program.
• Manage event logistics end to end: venue sourcing, vendor coordination, attendee recruitment, on-site execution, and follow-up.
• Own CPO targets for every program and report performance against them in a structured post-event review.
• Track and report on field program outcomes for customer programs - meetings booked, pipeline created, stage progression, attendance, and expansion opportunities surfaced - with a structured 30-day post-event review for every program.
• Partner with marketing ops to ensure all field activity is properly tracked in Salesforce with consistent campaign attribution.
• Partner closely with the Sr. Director of Customer Marketing on program planning, invite strategy, and content alignment for customer-facing events - you own the field execution, they own the broader customer marketing strategy.
• Collaborate with brand and design on event materials, signage, and experiential elements that reflect Horizon3.ai ’s messaging standards.
• Coordinate with the campaigns team to integrate field programs into broader campaign sequences.
• Co-design the annual customer field program calendar with the Sr. Director of Customer Marketing - including Customer Advisory Board (CAB) meetings, regional customer roadshows, and user group events - owning the program architecture, sequencing, and execution standards that make these programs repeatable and measurable.

Requirements

• 6-9 years of B2B field marketing experience, with meaningful time in a senior or lead capacity - ideally in cybersecurity, infrastructure, or enterprise SaaS.
• Demonstrated ability to build repeatable field program frameworks - not one-off events - with measurable pipeline and expansion outcomes and a clear post-event accountability structure.
• Strong project management skills - comfortable running multiple programs simultaneously with competing deadlines.
• Ability to influence and align cross-functional stakeholders - sales leadership, customer success, SDR management, and product marketing - without direct authority, and build program plans that stick.
• Working knowledge of Salesforce for campaign tracking and pipeline reporting.
• Familiarity with marketing automation platforms (Pardot, HubSpot, or equivalent) for list management and nurture coordination.
• Comfort with CPO-based budgeting and ROI reporting - you know how to defend a spend decision with data.
• Excellent written and verbal communication skills; able to write compelling invite copy and executive-facing event briefs.
• Willingness to travel up to ~30% for event execution and customer programs.
• Direct experience owning customer-facing programs such as CAB meetings, user groups, or customer roadshows at a senior level - including program design, executive stakeholder management on both sides, and outcome measurement tied to expansion and retention goals.

Preferred

• Experience with event-specific ABM tactics for customer programs - tiered gifting, personalized event invitations, and curated attendee strategies for named accounts - not overall ABM strategy ownership.
• Experience in cybersecurity field marketing - you understand the CISO buyer and the enterprise security sales cycle.
• Track record of running executive dinner or roundtable programs with measurable pipeline outcomes.
• Track record of running customer-facing events - CABs, roadshows, user groups - where the outcomes were measurable and the programs ran cleanly enough that customers came back.

Benefits

• Perks of Horizon3.ai
• - Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
• - Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
• - Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
• - Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
• - Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.