Responsibilities

• Drive Pipeline Growth
• Develop and execute field marketing strategies that generate pipeline and revenue across the West region, and an executive engagement program
• Partner closely with sales leadership to align marketing programs with business priorities and pipeline goals
• Support key sales initiatives and plays through targeted marketing programs and campaigns
• Lead Integrated Marketing Programs
• Plan and execute integrated marketing initiatives including regional events, digital campaigns, and webinars to support the West region
• Create and run an executive engagement program including invitation-only dinners and hospitality, targeted executive messaging and thought leadership to drive C-suite relationships, capture strategic insights, and generate pipeline
• Build and activate programs that educate, engage, and convert target audiences
• Collaborate with product marketing, campaigns, and content teams to deliver cohesive messaging and experiences
• Use Data to Inform Strategy