Responsibilities

• Own regional field marketing strategies aligned to pipeline and revenue goals.
• Innovate ‘event-in-a-box' initiatives and scalable field motions, ensuring measurable impact and repeatability across territories.
• Strategic Partnership: Serve as the strategic marketing partner to Sales VPs and Directors, co-developing plans, setting quarterly priorities, and leading execution for top-tier target accounts.
• Lead a robust, weekly communication cadence with regional Sales leadership to drive alignment, present commercial performance against shared metrics, and gather critical market intelligence to influence global strategy.
• Act as the primary commercial bridge between regional sales teams and the broader marketing organization, ensuring a seamless, aligned, and optimized go-to-market motion.
• Champion the execution of sales plays, owning enablement, measurable execution timelines, and closed-loop follow-up to demonstrate clear revenue attribution.
• Embed into core sales rhythms (e.g., QBRs, team meetings) to provide strategic input and proactively uncover new opportunities for revenue acceleration.
• Synthesize and deliver timely, high-level field insights and candid feedback to Global Campaign and Product Marketing Leads to shape and optimize core messaging, offers, and channel strategy.
• Support 1:1 and 1:few ABM efforts, customizing campaigns for strategic accounts and industry verticals.
• Partner with SDRs, AEs, and Campaign Leads to optimize outreach and conversion strategies.
• Architect and execute high-impact regional executive events and roundtables targeting senior-level buyers (CIOs, CFOs, RevOps Leaders) and builders.
• Negotiate and coordinate premium brand representation in key user group events (ERP - NetSuite, Microsoft) and industry associations to elevate market presence.
• Collaborate on a strategy for a high-profile presence at major industry summits, ensuring alignment with global narrative and measurable lead capture.
• Integrate key partner campaigns into the regional field strategy, working closely with Partner Marketing to maximize joint pipeline creation.
• Lead co-marketing and co-hosting efforts with strategic partners on regionally relevant thought leadership and demand generation campaigns.
• Work closely with the Digital Campaign Lead to inform and localize digital efforts for your regions.
• Act as the voice of the field, providing structured feedback to Campaign Leads to influence messaging, offers, and channel mix.
• Partner with Sales Ops to track influenced and sourced pipeline; adjust programs to maximize revenue impact.
• Track and measure field program performance, report results, and continuously optimize for impact.

Requirements

• Experience: 5+ years of progressive experience in Field Marketing, Demand Generation, or a similar revenue-focused marketing role, preferably in a B2B SaaS environment.
• Leadership: Demonstrated experience leading cross-functional teams without direct authority and acting as a trusted advisor to senior executives.
• Hands-on experience with HubSpot and Salesforce.
• Some travel will be required

Benefits

• Remote-first culture, built on trust, collaboration, and transparency
• A high-growth, inclusive work environment where innovation thrives and ideas are implemented
• Lightspeed learning opportunities to keep you at the leading edge of your field
• Exceptional coworkers who challenge and inspire you daily
• Competitive compensation and benefits, including:
• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities