Senior Events Integrated Marketing Manager at Microsoft | Mountain View, CA | $106K/yr – $204K/yr

Microsoft

Senior Events Integrated Marketing Manager

Mountain View, CA (Hybrid)

$106K/yr – $204K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive end‑to‑end integrated marketing for the AI Tour, coordinating global strategy with regional needs to maximize registrations and engagement.

Own end‑to‑end integrated marketing plan for AI Tour across channels and regions.
Must-have: 5+ years in integrated marketing and event/demand experience.
Standout: Cross‑functional, cross‑regional activation and live event execution.

Job Description

Responsibilities

Own the end‑to‑end integrated marketing strategy for the AI Tour series, aligning global event objectives to priority GTM motions, audience segments, and regional business needs.
Translate AI narrative, product priorities, and event goals into clear value propositions, messaging frameworks, and customer journeys across channels.
Partner closely with Event Strategy, Product Marketing, and Field leaders to balance global consistency with local relevance across markets.
Drive qualified registrations and audience mix through integrated use of email, web, paid media, social, partner, and field channels.
Lead planning and readiness activities including integrated marketing briefs, workbacks, dependencies, and launch milestones.
Ensure alignment on targeting, CTAs, and measurement strategy to optimize pre‑event performance across regions and cities.
Lead day‑of integrated marketing activation across owned and shared channels to amplify key announcements, sessions, speakers, and live moments.
Coordinate closely with Events, Social, and Communications teams to ensure real‑time message consistency and engagement during live experiences.
Capture and synthesize live performance signals (engagement, content interaction, session interest) to inform immediate and downstream actions.
Own post‑event customer communications including thank‑you messaging, surveys, and follow‑up campaigns aligned to attendee behavior and intent.

Requirements

Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience
OR equivalent experience.
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
5+ years of experience in integrated marketing, large event marketing management, demand generation, or digital marketing.
2+ years of experience using performance insights to optimize customer journeys and demonstrate ROI.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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