Senior Event Marketing Lead, Amazon Ads

New York City, NY (On-site)

$141K/yr – $210K/yrSenior Level8+ years expFull time

Posted 2 days ago

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Job Summary

Own the end-to-end event marketing program, from strategy and content to vendor management and analysis, coordinating cross-functional teams and leading a team of coordinators and agency partners to execute high-impact experiences.

  • Own strategy development and content management
  • Lead cross-functional collaboration and vendor relationships
  • Deliver post-event analysis and continuous improvement

Job Description

Responsibilities

  • Strategy development: formulating event marketing strategies aligned with overall business and marketing objectives
  • Content development and management: responsible for event content, and management of stakeholders from cross functional partners to speakers
  • Team leadership: managing a team of coordinators, agency partners, internal and external stakeholders to ensure seamless execution of events
  • Budget management: developing and managing budgets for events, optimizing costs while delivering impactful experiences.
  • Collaboration: working closely with internal teams, such as SMB teams, GGS, PR, Legal, etc to integrate events into the overall marketing strategy.
  • Vendor Management: identifying, negotiating with, and managing relationships with event vendors and partners
  • Event Planning: overseeing the end to end planning and logistics and content of events
  • Promotion and Outreach: Creating promotional strategies to drive attendance, collaborating on marketing materials, and utilizing various channels for event outreach.
  • Analysis and Reporting: measuring the success of events through post-event analysis, gathering feedback, and providing insights for continuous improvement
  • Brand Representation: Ensuring events reflect and enhance the brand image, fostering positive associations with attendees.

Requirements

  • 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
  • Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
  • Experience managing multiple projects and meeting aggressive deadlines
  • Bachelor's degree

Preferred

  • Experience leading creative development of innovative creative from concept to delivery
  • Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
  • Experience presenting creative concepts effectively to senior executives

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching, paid time off, and parental leave.
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Amazon

Reli. is a family-owned business built around strong valuesand a passion to serve our customers. Our drivestemmed from seeing a need for custom-tailored qualityproducts at wholesale prices & quantities. We wanted to beable to put quality first and still be able to providehonest pricing.With our global and domestic operations, we have thefreedom to center each and every decision around ourvalued customers. We approach all our work with the same driveand energy to make sure our customers can always relyon Reli.

Founded in 2018
Cerritos, California, USA
171 employees (30 in marketing)

Traffic Signals

Monthly Visitors
2.8B
Monthly Google Ads Budget
$77.4M
Traffic Source Mix
Search
25.2%
Direct
65.9%
Referral
6.4%
Social
1.7%
Paid
0.6%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
24 (14% of company)
Median Career Experience
6 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
124

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