Responsibilities

• Own and evolve a best-in-class ecommerce content strategy focused on product-level content and digital shelf performance, aligning business objectives, customer needs, and platform requirements.
• Develop and maintain a comprehensive content playbook that defines standards specifically for product copy, PDP structure, SEO metadata, enhanced content modules, and retailer-specific content requirements.
• Establish scalable frameworks, templates, and best practices that enable consistent execution across products, categories, and retail partner ecommerce websites.
• Serve as the internal expert on ecommerce writing best practices, including how content should be structured and optimized for both search engines and conversion.
• Content Development, Optimization and SEO
• Own the writing and editing of ecommerce product content, including PDP copy, feature/benefit bullets, product descriptions, SEO metadata, and AEO/GEO content.
• Identify and prioritize optimization opportunities that drive measurable improvements in traffic, conversion, and sales across ecommerce platforms.
• Conduct competitive and category-level analysis focused specifically on digital shelf content and product page execution.
• Cross-Functional Collaboration
• Partner with product, ecommerce, sales, and marketing teams to ensure content strategy supports launches, promotions, and ongoing portfolio optimization.

Requirements

• Bachelor7s degree in marketing, business analytics, economics, data science, or equivalent experience.
• 5+ years of experience in ecommerce content strategy, digital content management, or SEO-focused content roles.
• Experience developing content standards, governance models, and scalable frameworks.
• Experience working with major ecommerce retailers such as Amazon, HomeDepot.com, Lowes.com, Walmart.com, or similar platforms.

Preferred

• Strong writing, editing, and storytelling skills.
• Familiarity with Salsify, digital shelf tools, and modern SEO/AEO best practices.