Responsibilities

• Develop and execute customer acquisition and growth strategies to support direct-to-consumer revenue and profitability objectives.
• Identify opportunities to improve traffic, conversion rates, customer acquisition costs, customer lifetime value, and overall DTC business performance.
• Partner with Digital Commerce and Brand Marketing teams to develop integrated growth strategies and annual business plans.
• Support product launches, promotional initiatives, seasonal campaigns, and merchandising strategies.
• Analyze customer behavior, market trends, and competitive activity to identify opportunities and business risks.
• Develop business cases, performance analyses, forecasts, and strategic recommendations to support business objectives.
• Own paid social advertising strategy, execution, budgeting, and performance across Meta, TikTok, Pinterest, YouTube, and emerging digital platforms.
• Develop customer acquisition strategies designed to maximize revenue growth, profitability, and customer lifetime value.
• Manage advertising budgets and optimize performance based on return on advertising spend, customer acquisition cost, and incremental contribution.
• Develop testing strategies to improve audience targeting, creative performance, conversion rates, and customer acquisition efficiency.