Senior Diretor, Communications

Los Angeles, CA (On-site)

$161K/yr – $230K/yrSenior Level12+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve the external communications framework, aligning founders and leadership with cross-functional partners to shape a cultural narrative and safeguard brand reputation.

  • Executive Communications: shape founder and leadership voice across social, speaking engagements, and direct-to-audience channels.
  • Content & Earned Media: steer the content engine and editorial strategy across newsletters, Substack, podcasts, and press to drive brand credibility.
  • Crisis & Partnerships: own crisis playbook and high-stakes responses with HR, Legal, Marketing and Ops, and manage agency partnerships for impact.

Job Description

  • Lead the strategy for identifying and creating cultural moments from menu drops and chef collaborations to brand partnerships and community activations in partnership with the founders, VP of Marketing, and VP of Partnerships
  • Define and own the always-on editorial strategy across earned channels (Substacks, newsletters, social, podcasts), ensuring sweetgreen drives its own narrative rather than just reacting to it
  • Set the playbook for founder-led storytelling, directing agency partners and collaborators to help our founders show up authentically in direct-to-audience channels
  • Oversee the content engine strategy that generates a steady drumbeat of conversation-worthy stories spanning brand messages, partnerships, business milestones, food quality, and menu innovation
  • Own sweetgreen’s earned communications agenda, directing agency partners to maximize press coverage, brand visibility, and third-party credibility across all channels
  • Lead cross-functional collaboration with Marketing, Legal, Finance, and Operations to ensure consistent, strategic messaging across all external touchpoints
  • Oversee the development of communication narratives and materials across channels, including press releases, brand films, investor communications, partnership announcements, and direct-to-audience content
  • Manage and optimize the external agency relationships and communications budget, ensuring strong ROI and alignment with brand and business objectives
  • Set the executive communications strategy, directing agency partners and content collaborators to shape and amplify founder and leadership voice across social media, podcasts, speaking engagements, and direct-to-audience platforms
  • Advise, brief, and partner with the founders and C-suite leaders on media and speaking opportunities, ensuring messaging is on-strategy and reflects sweetgreen’s cultural authority
 sweetgreen logo

sweetgreen

3.4 Glassdoor

sweetgreen is a destination for real food. We believe the choices we make every day about what we eat, where it comes from, and how it’s made have a lasting impact on our communities. From the seed to the store, we’re involved in every step of the supply chain, working with partners and farmers we know and trust. We make our food from scratch in each sweetgreen every day, using whole produce delivered that morning. As sweetgreen grows, we’re dedicated to working with the right people. We’ve built a team of over 5,000 hardworking individuals who care about developing future leaders and live our core values daily. We meet farmers before we meet landlords. We turn our new neighbors into friends. We’re building a brand that connects to local neighborhoods and leaves communities better off than we found them. Our mission is to inspire healthier communities, by connecting people to real food. With over 220 locations across PA, MA, DMV, NY, CA, IL, TX, CO, and FL, we’ve worked hard to build a company with passion and purpose - and we’re just getting started.

Founded in 2007
Los Angeles, California, USA
2.7K employees (59 in marketing)
51% recommend to a friend
50% CEO approval

Traffic Signals

Monthly Visitors
905.2K
Monthly Google Ads Budget
$527.7K
Traffic Source Mix
Search
45.7%
Direct
49.7%
Referral
3.6%
Social
0.7%
Paid
0.3%

Headcount Trend

Current headcount: ~2.7K

Marketing Team

Marketing Team Size
34 (1% of company)
Median Career Experience
8 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$478.6M
Last Raise
$150M
Series I, 6 years ago

Funding History

  • Sep 2019
    Series I • $150M
  • Nov 2018
    Series H • $200M
  • May 2018
    Series Unknown

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