Senior Director, Video at Beauty Co-Lab | New York, USA | $120K/yr – $230K/yr

Senior Director, Video

New York, USA (Hybrid)

$120K/yr – $230K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Lead the unified programmatic and video activation for a senior-level role, guiding a merged team across CTV and digital video to drive incremental reach and performance.

Own the development and execution of biddable video strategies across CTV and digital video.
Must-have: 10+ years in programmatic/video with 4+ years leading teams.
Standout: Experience integrating programmatic into broader media plans to boost performance.

Job Description

Responsibilities

Lead the integration of programmatic and video investment, establishing a unified activation approach across CTV and digital video
Drive the transition to a newly merged video and programmatic team, defining workflows, roles, and best practices
Develop and execute biddable video activation strategies, including PMP, programmatic guaranteed, and open exchange
Partner with planning and investment teams to identify opportunities where programmatic can drive incremental reach, efficiency, and performance
Oversee campaign setup, forecasting, budgeting, pacing, and optimization across biddable environments
Support team in extracting insights from performance data and translate into strategic recommendations tied to client business goals
Manage platform and partner relationships (e.g., DSPs, publishers) to support campaign execution
Oversee development of strategic and tactical recommendations to clients and internal stakeholders
Lead, mentor, and develop team members, providing ongoing training to build programmatic and video capabilities
Drive innovation through test-and-learn initiatives to advance biddable video activation and improve performance

Requirements

10+ years of experience with 4+ years leading programmatic and/or video investment teams
Deep expertise in programmatic video buying across CTV and digital video environments
Strong hands-on experience with DSP platforms and biddable activation strategies
Proven ability to integrate programmatic into broader media strategies to drive performance and efficiency
Strong management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
Demonstrated leadership experience, with a focus on team development and capability building
Ability to collaborate cross-functionally and lead through change in a transforming organization
Strong analytical skills with the ability to translate data into insights and actionable recommendations
Luxury or CPG industry experience a plus

Preferred

Luxury or CPG industry experience a plus

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023

New York, New York, USA

295 employees (57 in marketing)