Responsibilities

• Lead the development of talent strategies that align with brand positioning, campaign objectives, and media investment priorities.
• Advise clients on the role talent can play across the marketing funnel—from awareness and cultural relevance to conversion and loyalty.
• Identify and recommend talent opportunities across athletes, entertainers, creators, and emerging cultural figures.
• Partner with brand, creative, and cross-agency teams to integrate talent into campaigns, sponsorship activations, events and other content programs.
• Develop talent activation frameworks that maximize earned media value, audience engagement, and brand impact.
• Lead sourcing, evaluation, and procurement of talent across sports, entertainment, and culture.
• Negotiate complex talent agreements, including endorsement deals, appearance agreements, licensing rights, and usage terms.
• Demonstrate strong proficiency in talent contracting frameworks, including SAG-AFTRA requirements, union rules, licensing structures, exclusivity provisions, and intellectual property considerations.
• Ensure talent agreements align with brand objectives, risk management standards, and budget parameters.
• Maintain best-in-class procurement processes and documentation standards.