Responsibilities

• Lead sponsorship valuation engagements, assessing the rights and benefits within major partnerships to determine fair market value and translating that analysis into clear commercial advice.
• Design and oversee primary market research and sponsorship impact studies, including survey design, questionnaire development, data analysis and reporting, to understand the effect partnerships have on brand health, awareness and wider business outcomes.
• Turn research and analytics into strategic recommendations, helping brands define objectives, assess opportunities, optimise sponsorship portfolios and make confident investment decisions.
• Own senior client relationships, presenting findings and recommendations to CMOs, sponsorship leaders and other senior stakeholders and confidently answering the questions behind the numbers.
• Review and quality-control research and client deliverables, ensuring the analysis is rigorous, the story is clear and every output is ready to stand up in front of senior decision-makers.
• Support clients with property-fit, white-space and competitive analysis, using objective evidence to identify and prioritise the opportunities that best align with their strategy.
• Bring valuation, research and strategic thinking together to support deal preparation and negotiation, helping clients understand value for money and maximise the return from their partnerships.
• Contribute to IEG’s wider thinking on sponsorship, measurement and the evolving sports landscape, sharing your knowledge and perspective across the team.

Requirements

• Strong hands-on market research experience, including survey design, questionnaire writing, data analysis and reporting.
• Direct experience of sponsorship valuation, sponsorship measurement or evaluating partnership and media investments, with a strong understanding of how sponsorship value is assessed.
• Experience within sports, entertainment or lifestyle marketing with a strong understanding of the sponsorship ecosystem.
• A genuinely consultative mindset – you can take complex information, form a point of view and turn it into clear, compelling and actionable recommendations.
• Strong quantitative and analytical capability, combined with the ability to find and communicate the story behind the data rather than simply report it.
• Confidence working directly with senior clients and presenting to CMOs, brand marketing leaders, sponsorship teams and other senior decision-makers.

Preferred

• Experience within a sponsorship consultancy, sports insights or measurement business.
• Brand-side sponsorship experience, particularly where you have been responsible for evaluating partnerships and explaining investment decisions to senior marketing leadership.
• Experience within a sports property, rights representation or commercial organisation with exposure to how brands assess and buy sponsorship.
• Experience with custom research and impact studies, including brand lift, fan or consumer research and test-and-control methodologies.
• Experience supporting sponsorship negotiation, portfolio optimisation, property-fit or competitive/white-space analysis.