Responsibilities

• Define and lead People Inc.'s enterprise social growth strategy across platforms.
• Partner with brands and stakeholders to identify growth opportunities, optimize content performance, and expand off-platform audience acquisition.
• Lead cross-brand initiatives, experimentation, and platform innovation efforts.
• Establish social best practices, performance benchmarks, and strategic frameworks across the organization.
• Lead, develop, and mentor a team of social strategists and operations coordinators, including management of managers.
• Set team priorities, allocate resources, and ensure strategic support is aligned with business goals.
• Foster a culture of collaboration, innovation, accountability, and continuous learning.
• Own the strategic approach to sponsored social media across the organization.
• Partner with Sales, Marketing, and Ad Solutions teams to align sponsored content with platform best practices and audience insights.
• Develop scalable workflows and operational processes that improve campaign execution and performance.

Requirements

• 10+ years of experience in social media strategy, audience development, digital media, or a related field.
• Significant experience leading high-performing teams and cross-functional stakeholders.
• Proven success driving audience growth and business impact through social platforms.
• Deep expertise in social strategy, analytics, content optimization, and platform ecosystems.
• Experience supporting sponsored social programs and partnering with commercial organizations.
• Strong analytical, operational, and executive communication skills.
• Experience presenting insights and recommendations to senior leadership.
• % Travel Required ( Approximate ): 5%

Benefits

• medical, dental, vision, prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits