Responsibilities

• Lead, coach, mentor, and inspire social and cross‑functional teams across the US and Canada to consistently deliver exceptional social media work.
• Act as the key point of contact between client teams and agency stakeholders, championing innovative approaches.
• Provide line management to social and influencer leads, working in partnership with Creative, Managing, and Strategy/Performance Directors.
• Drive year‑on‑year growth in line with KPIs, effectively managing complex stakeholder relationships.
• Develop the network of social talent across our agency businesses, cascading strategies and surfacing great work.
• Partner with North American and local leadership to identify and capitalise on new social and influencer opportunities across markets.
• Oversee the development of comprehensive social and influencer marketing strategies that drive meaningful impact, leveraging both traditional insights and AI‑enabled analytics where relevant.
• Provide strategic social media consultancy to senior clients, developing impactful strategy documents and operational frameworks.
• Build and nurture strong client relationships, proactively addressing evolving business needs.
• Develop innovative, winning proposals that secure new business.

Requirements

• 10+ years of experience in social media marketing (preferably within agency settings)
• strategic thinker with a passion for the transformative power of social media and influencer marketing
• strong understanding of emerging trends and platform nuances
• ability to mentor teams (15+) and manage senior stakeholders
• data-driven, results-oriented, highly creative
• deep understanding of what makes brands and consumers connect in today’s dynamic digital world
• Excellent presentation, verbal, and written communication skills; fluency in English (French Canadian and/or Spanish a plus)
• Regulatory awareness of North American advertising and disclosure guidance (FTC guidance in the US; Canadian codes) and platform rules

Preferred

• French Canadian and/or Spanish a plus